Customers on the internet have more choices for any product or service that they want. Their choices can easily be swayed depending on your search engine rankings. When they search for your product or service, it is very likely that they will see lots of companies offering the same thing.
In order to create a difference, you have to approach digital marketing in a holistic manner covering social media platforms, display advertising strategies, e-mail marketing, and SEO. By optimizing your website for search engines, you increase your chances of ranking higher than your competition. This helps your website get more visibility increasing the chances of customers visiting your website.
Parts of SEO that Squarespace already takes care of
Squarespace provides all its users with the following SEO benefits which are integrated into the platform. You will not have to worry about this aspect of SEO when optimizing your website.
- SSL certificates
- Clean HTML and URLs
SEO strategies that you must work on
Now that we know what Squarespace already takes care of, we can focus on strategies that we must incorporate in our website.I would also like to recommend checking out marketerscenter.com it has compiled a list of different seo course from many popular seo blogs, it will save lot of your time .We will look at both regular SEO and local SEO to ensure that your website is optimized for local searches too.
Optimize the title tags for all pages on your website
Squarespace users have the option of optimizing the title tags. Search engines use these title tags to identify the content on your webpage. It is important to accurately describe your page content through the title tag. Using keywords can be beneficial.
You can go to the Settings menu of Squarespace for any page then visit the SEO tab to add title tags. Squarespace will use the page title as the default title tag. This is where you must be clear about the page title. It will be used by search engines to index the page, so make it keyword rich but do not sound spammy.
Use quality content that uses keywords prudently
Your website’s content will play a big role in on-page SEO. This is what will help search engines accurately understand what your website is all about. When search engines crawl through content, they will look for keywords and use them to rank you for related searches.
Google requires website owners to provide user-focused content, which can enrich the end user’s experience. This is the reason why keyword stuffing can pull down your ranking. Use keywords in a way that does not impact your user experience.
Use clear headings
Headings must be clear and should typically include the main keyword. Your headings should be consistent on all pages with respect to font and size. This makes it possible for Google to identify different types of headings.
Usually, headings will reduce in size so that the main heading uses big font size while secondary headings use a smaller font size. Headings under secondary headings would use even smaller font size. Sometimes you may even use different colors and fonts to differentiate between headings. It is important to maintain site-wide consistency with your headings.
On the same note, you must use keyword-rich meta descriptions as well to improve visibility on search engines.
Make your images easily searchable with alt text
Search engines look for information about your website using images too. To help search engines understand what the image is all about, you can enter alt text. Make your alt text descriptive and use keywords when possible.
Since we are discussing images, it is also important to note that fast loading images are better for your website. Unless your website is based on photography or art, you may want to consider compressing images to reduce the loading time. Google emphasizes on the importance of reducing page loading speed. Compressing the images can be useful for reducing your page loading speed.
Improve local SEO by adding your location on the website
In addition to registering on Google My Business (GMB), you can improve local SEO by adding your location on your website. Use keywords which reflect local searches to rank higher on search engines for related local searches.
Local SEO can also be improved by using the location name in several sections of your website. This will help Google link the GMB entry with your website.
Add Schema Markup
Structured information, also known as Schema markup, is useful to help search engines understand your website content in a better way. The idea is to help search engines offer enhanced results to users with the help of structured data from your content. This can include reviews, ratings and other structure information like recipe details.
Schema Markup helps search engines include rich snippets, which are extra pieces of information from your website when they show your website in the search results. Visit schema.org to know more about how to use this tool o optimize your Squarespace website.
Google’s Accelerated Mobile Pages (AMP) is a helpful tool for blogs. Google provides AMP results. So, using AMP can give you an edge over other websites. It helps pages load faster on mobile phones. As a result, user experience improves and you may see higher web traffic on your website, especially from mobile users.
Use search engine tools
Search engines will not notice your website changes immediately. But you can submit the changes to Google and Bing to improve your search presence. After making changes on your website, you can ask search engines to re-index it with the help of the right tool. For Google, you can use the Google Search Console, and for Bing, you will be using the Bing Webmaster Tool.
Lastly, SEO is one of the most dynamic areas of digital marketing. Websites must quickly update their SEO strategies to reflect new policies embraced by search engines. At this time, search engines are focused on improving user experience. This is the reason why we see a lot of SEO strategies focused on identifying user intent. By knowing what your user expects or is looking for, you can craft your website content to suitably meet your user requirements.